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NingXia Red Juice on
the Orac Scale
In recent years testing antioxidant
capacity has become an increasingly popular issue. Companies use
various testing methods in order to substantiate product quality and
provide a point of differentiation. RFI’s technical director, Ginny
Bank, discussed why testing antioxidant capacity is critical.
“Measuring antioxidant capacity is absolutely necessary for the
consumer, the manufacturer and the supplier. Without some sort of
measurement, there would be no way for a consumer to compare
products, no way for a supplier to determine a product’s quality and
no way for a manufacturer to choose antioxidants for the products
they are developing,” she commented.
According Ms. Bank, the most popular, easiest and least expensive of
the testing methods available is the Oxygen Radical Absorbance
Capacity (ORAC) method, which places antioxidant value on both foods
and supplements. “ORAC is a superior method because it measures both
the degree to which a sample inhibits the action of an oxidizing
agent and how long it takes to do so. It is an automated system that
has the ability to measure both lipophilic and hydrophilic
antioxidants, and antioxidant potency against various types of free
radicals can also be measured,” she explained. “ORAC’s limitation is
that it is an in vitro test. In vivo studies, such as measuring
oxidative degradation products in the urine, would obviously be
superior to ORAC, however, this test is very impractical and very
expensive to run regularly.”
Michael Hudnall, director of marketing at bee pollen extract
supplier CC Pollen, Phoenix, AZ, talked about the impact ORAC has
had on the nutraceutical market. “ORAC testing has made a
significant impact on the industry because we now have the ability
to quantify antioxidant levels,” he offered. “Previously, the
presence of antioxidant activity was more of a quality statement
with vague characterizations about the presence of antioxidants.”
Source: Nutraceuticals World
What is S-ORAC, and What Does it Mean to Me?
When looking at ORAC (Oxygen Radical Absorbance Capacity), the SOD
(Super Oxide Dismutase) activity or S-ORAC score is even more
important than the ORAC score for a food. It is the measure of our
body's ability to neutralize oxidation caused by our environment.
A super oxide radical can collect up to 3 electrons, as well as
other super oxide radicals. Free radicals are the cause of cancer
and for aging and the super oxide radical is the most aggressive of
all free radicals.
 When Young Living reformulated NingXia Red Juice (formerly Berry
Young Juice) using the puree instead of the juice of the
wolfberries, they sent sample to Brunswick Labs to test the S-ORAC.
It came back with an S-ORAC value of (365) per oz. Competing juices
on the market have an S-ORAC score of (1 - 4 ) per oz.
The corporate staff at Young Living thought that this must be an
error, so they sent another sample, which came back with the same
score. When they sent a third sample, it came back the same -
365/oz. Brunswick Labs told Young Living that they were willing to
stand behind their testing. This score equates to (12,500) S-ORAC
units per liter which is unlike anything else available in today's
market.
Competitive Analysis
When NingXia Red was tested, the ORAC results were astounding. The
ORAC results disclosed that not only is the NingXia wolfberry the
world's highest antioxidant food, but NingXia Red is the number one
antioxidant product on the market today.
Ultra High in Antioxidants
NingXia Red is considered to be a wide-spectrum antioxidant, meaning
it does more than just protect the body against a single
"free-radical" (free radicals in the body damage cells, proteins,
and DNA by altering their chemical structure.) NingXia Red's
capacity to absorb four of the most prevalent free-radicals found in
the human body is superior. Specifically, its capacity to absorb the
superoxide free radical, the most abundant free radical in the human
body, is many times more effective than the closest competitor
health drink!
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